How to Start a Business on Maternity Leave (Without Burning Out)
- Business and Babies HQ
- Jun 2
- 2 min read
Starting a business during maternity leave might sound wild — but for many women, it's the perfect time.
If you’re waking up with a baby at 3am and thinking about a business idea you just can’t shake, you’re not alone. More and more mothers are using their time away from the 9–5 to explore what could be next — for their careers, their families, and themselves.
Why Maternity Leave Sparks Business Ideas
Your priorities shift — you start thinking about time, flexibility, and purpose in a whole new way.
Your schedule changes — you’ve stepped away from daily work, creating a window for reflection (even if it’s while holding a baby).
You crave ownership — something that’s yours, something meaningful, something that works with your life, not against it.
But where do you start?
Step-by-Step Tips for Starting a Business While Raising a Baby
Get clear on your ‘why’
Are you doing this for freedom? Financial flexibility? Impact? Knowing your purpose will keep you going on hard days.
Validate your idea early
Talk to potential customers. Test small offers. Get feedback. You don’t need a website or logo yet.
Choose a model that fits your family life
Can it run during nap times? Does it require late-night calls? Build a model around your life — not someone else’s.
Keep it simple and scalable
Think one product, one service, one offer. Complexity can come later. Simplicity creates clarity.
Find a community that gets it
Being around other entrepreneurial mums makes all the difference. You need people who understand the juggle.
You Don’t Need to Do It All at Once
Your business doesn't need to be fully built before your baby walks. You just need to begin.
If you're a mum with a business idea, we've created a new track just for you: Brassic & Building: How to Start a Business on Maternity Pay. It’s designed for nap-sized learning, full of plug-and-play tools, and built with new mothers in mind.
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