How to Show Up Online When You’re Sleep-Deprived

Motherhood and exhaustion often go hand in hand. Add running a business on top, and the thought of showing up online — posting, filming, going live — can feel impossible when you’re running on little sleep. But the truth is, you don’t need to be polished or perfect to be visible. Here’s how to show up, even when you’re sleep-deprived.

1. Keep It Simple

Forget high-production videos or lengthy captions. A quick voice note turned into a Reel, a short text post, or a behind-the-scenes story is more than enough. Consistency matters more than perfection.

2. Use Templates

Create a small set of branded templates for your posts so you don’t have to design from scratch every time. This saves time and decision-making energy on the days when brain fog is real.

3. Repurpose What You Already Have

Turn an old blog into new content, share a client testimonial, or repost a tip that got good engagement. No one remembers everything you’ve posted — reuse and refresh.

4. Be Real

Some of the most engaging content comes from honesty. Sharing that you’re running on two hours of sleep while still showing up for your clients can resonate deeply with your audience.

Exhaustion doesn’t have to stop you from being visible. By simplifying, reusing, and showing up authentically, you can keep your business front of mind without draining yourself further.